{"id":599,"date":"2021-08-11T17:03:51","date_gmt":"2021-08-11T09:03:51","guid":{"rendered":"https:\/\/www.funpinpin.cn\/academy\/?p=599"},"modified":"2021-08-11T17:13:37","modified_gmt":"2021-08-11T09:13:37","slug":"2021-google%e5%b9%bf%e5%91%8a%e4%b8%8efacebook%e5%b9%bf%e5%91%8a%e4%bc%98%e5%8a%a3%e5%8a%bf%e5%92%8c%e9%80%89%e6%8b%a9","status":"publish","type":"post","link":"https:\/\/www.xunluai.com\/academy\/post\/599","title":{"rendered":"2021 Google\u5e7f\u544a\u4e0eFacebook\u5e7f\u544a\u4f18\u52a3\u52bf\u548c\u9009\u62e9"},"content":{"rendered":"\n

\u5e7f\u544a\u6295\u653e\u5c31\u662f\u5728\u70e7\u94b1\uff0c\u94b1\u8981\u82b1\u5728\u5200\u5203\u4e0a\uff0c\u624d\u80fd\u7528\u6700\u5c0f\u7684\u6295\u5165\u83b7\u5f97\u6700\u5927\u7684\u56de\u62a5\u3002<\/strong><\/p>\n\n\n\n

Google\u5e7f\u544a\u4e0eFacebook\u5e7f\u544a\u6295\u5165\u4ea7\u51fa\u6bd4<\/strong>\u600e\u4e48\u6837\uff0c\u9700\u8981\u82b1\u591a\u5c11\u94b1<\/strong>\uff0c\u5230\u5e95\u5e94\u8be5\u5982\u4f55\u5e03\u5c40<\/strong>\u548c\u9009\u62e9<\/strong>\uff1f<\/p>\n\n\n\n

1. FB\u662f\u4e0d\u662f\u4e00\u4e0a\u6765\u5c31\u53ef\u4ee5\u8d77\u91cf\uff0c\u5b83\u7684\u5927\u6982\u4e00\u822c\u6295\u8d44\u56de\u62a5\u6bd4\u80fd\u8fbe\u5230\u591a\u5c11\uff1f<\/strong><\/h2>\n\n\n\n

\u4e00\u4e0a\u6765\u5c31\u8d77\u91cf\uff0c\u90a3\u662f\u7d20\u6750\u597d\uff0c\u8fd0\u6c14\u597d\uff0c\u4ea7\u54c1\u597d\u3002<\/p>\n\n\n\n

\u57fa\u672c\u4e0aFB\u5e7f\u544a\u90fd\u662f\u8981\u6d4b\u53d7\u4f17\u6d4b\u4ea7\u54c1\u7684\uff0c\u6d4b\u8bd5\u51fa\u597d\u7684\u53ef\u4ee5\u8d77\u91cf\u8bd5\u8bd5\u3002<\/p>\n\n\n\n

\u4e00\u822c\u6765\u8bf4\u6d4b\u51fa\u7206\u54c1\u7684\u8d77\u91cf\u65f6\u95f4\u57283\u52307\u5929<\/strong>\uff0croas3 \u6bd4\u8f83\u666e\u904d\uff0c\u80fd\u529b\u5f3a\u7684roas 4-5\u3002<\/p>\n\n\n\n

2. Google\u4e00\u822c\u591a\u4e45\u80fd\u8d77\u91cf\uff0c\u9700\u8981\u6295\u5165\u591a\u5c11\u53bb\u517b\uff0c\u600e\u4e48\u4e2a\u517b\u6cd5\uff1f<\/h2>\n\n\n\n

\u8c37\u6b4c\u7684\u65f6\u95f4\u80af\u5b9a\u6bd4Facebook\u957f\u7684\uff0c\u7b97\u6cd5\u8981\u5b66\u4e60\uff0c\u7279\u522b\u662f\u6bd4\u8f83\u5927\u4f17\u7684\u4ea7\u54c1\uff0c\u9700\u8981\u6d4b\u8bd5\u7684\u65f6\u95f4\u8981\u66f4\u957f\u3002<\/p>\n\n\n\n

\u673a\u5668\u6a21\u62df\u671f\u5dee\u4e0d\u591a10\u5929<\/strong>\uff0c\u673a\u5668\u5b66\u597d\u4e86\uff0c\u540e\u9762\u624d\u63a8\u7684\u51fa\u53bb\u3002\u524d\u671f\u8d26\u6237\u5e7f\u544a\u6846\u67b6\u642d\u5efa\u597d\u4e86\uff0c\u4e0d\u8981\u5927\u6539\uff0c\u9891\u7e41\u8c03\u6574\uff0c\u8ba9\u5b83\u5148\u5ea6\u8fc7\u5b66\u4e60\u671f\u518d\u8c03\u6574\u3002<\/p>\n\n\n\n

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3. Google\u5e7f\u544a\u517b\u8d77\u6765\u7684\u6548\u679c\u662f\u4e0d\u662f\u6bd4FB\u8981\u597d\u4e00\u4e9b\uff1f<\/h2>\n\n\n\n

FB\u53ea\u9488\u5bf9\u793e\u4ea4\u533a\u57df\u7684\u6d41\u91cf\uff0c\u800c\u4e14FB\u5927\u90e8\u5206\u662f\u5728\u5ba2\u6237\u6d4f\u89c8\u5176\u4ed6\u5185\u5bb9\u7684\u65f6\u5019\u5f3a\u5236\u6027\u7684\u63d2\u5165\u4fe1\u606f\u6d41\u3002<\/p>\n\n\n\n

\u8c37\u6b4c\u7684\u8bdd\uff0c\u7528\u6237\u662f\u4e3b\u52a8\u641c\u7d22\uff0c\u610f\u5411\u66f4\u5f3a\uff0c\u6d41\u91cf\u9762\u66f4\u5e7f\uff0c\u65b9\u5f0f\u66f4\u591a\u3002<\/p>\n\n\n\n

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4. Google\u9002\u5408\u54ea\u7c7b\u884c\u4e1a\u6295\u653e\uff1f<\/h2>\n\n\n\n

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\u9002\u5408\u6295\u653eGoogle AdWords\u7684\u884c\u4e1a\uff1a<\/p>\n\n\n\n

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\u5982\u5927\u578b\u673a\u68b0\uff1b<\/p>\n\n\n\n

\u6027\u80fd\u6216\u4ef7\u683c\u53d6\u80dc\u7684\u4ea7\u54c1\uff1b<\/p>\n\n\n\n

\u673a\u68b0\u96f6\u914d\u4ef6\uff0c2B\/2C\u4ea6\u53ef<\/p>\n\n\n\n

\u7f51\u7ad9\u5df2\u6709\u4e00\u5b9a\u54c1\u724c\u77e5\u540d\u5ea6<\/p>\n\n\n\n

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\u670d\u52a1\u7c7b\u578b\u4ea7\u54c1<\/p>\n\n\n\n

\u672c\u571f\u670d\u52a1<\/p>\n\n\n\n

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\u60f3\u8981\u5728YouTube\u4e0a\u6295\u653e\u5e7f\u544a\uff1b<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

5.Facebook\u5e7f\u544a\u9002\u5408\u54ea\u7c7b\u884c\u4e1a\u6295\u653e\uff1f<\/h2>\n\n\n\n

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\u4e3b\u8981\u76ee\u6807\u5ba2\u7fa4\u5728 Facebook, Instagram\u4e0a\u3002<\/p>\n\n\n\n

\u8bf4\u660e\uff1a<\/h2>\n\n\n\n

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6.\u9884\u7b97\u548c\u65f6\u95f4\u51c6\u5907\u6709\u4ec0\u4e48\u4e0d\u540c\uff1f<\/h2>\n\n\n\n

\u8c37\u6b4c\u7684\u89c1\u6548\u65f6\u95f4\u76f8\u5bf9Facebook\u4f1a\u6162\uff0c\u7279\u522b\u662f\u6bd4\u8f83\u5927\u4f17\u7684\u4ea7\u54c1\uff0c\u9700\u8981\u6d4b\u8bd5\u7684\u65f6\u95f4\u8981\u66f4\u957f\u3002<\/p>\n\n\n\n

Facebook\u53ef\u80fd1000\u5200\u5c31\u80fd\u6d4b\u51fa\u7206\u54c1\uff0c\u6211\u4eec\u901a\u5e38\u4f1a\u5f00\u51e0\u4e2a\u5e7f\u544a\u7ec4\uff0c\u4e00\u592920\u5200\u5730\u8dd1\uff0c\u54ea\u4e2a\u5e7f\u544a\u7ec4\u4e0d\u884c\u5c31\u9a6c\u4e0a\u505c\u3002<\/p>\n\n\n\n

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7.\u5982\u679c\u4f60\u6ca1\u63a5\u89e6\u8fc7\u8fc7\u8c37\u6b4c\u5e7f\u544a\u60f3\u8bd5\u4e00\u8bd5\uff0c\u6211\u4eec\u7684\u5efa\u8bae\uff1a<\/h2>\n\n\n\n

1. \u81f3\u5c11\u51c6\u59073000\u5200\u7684\u6d4b\u8bd5\u9884\u7b97\uff0c\u6211\u81ea\u5df1\u4e60\u60ef\u4f1a\u7528\u65e5\u9884\u7b9750-100\u7f8e\u91d1\u6765\u6d4b\uff1b<\/p>\n\n\n\n

2. \u4fdd\u7559\u81f3\u5c11\u4e00\u4e2a\u6708\u7684\u89c2\u5bdf\u671f\uff08\u9664\u4e86\u8010\u5fc3\u8ba9\u673a\u5668\u5b66\u4e60\u53bb\u8dd1\u5e7f\u544a\uff0c\u4e5f\u662f\u8981\u4e0d\u65ad\u4f18\u5316\u8c03\u6574\uff09<\/p>\n\n\n\n

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1.Google Ads \uff1a \u5229\u57fa\u3001\u4e13\u4e1a\u6027\u5f3a\u3001\u6709\u4e00\u5b9a\u54c1\u724c\u77e5\u540d\u5ea6\u3001\u7528\u6237\u9700\u6c42\u7684\u4ea7\u54c1\u660e\u663e\u6210\u6548\u53ef\u80fd\u8f83\u597d\u3002\u56e0\u4e3a\u5e7f\u544a\u51fa\u73b0\u65f6\u662f\u5f53\u987e\u5ba2\u4e3b\u52a8\u641c\u7d22\uff0c\u6b64\u65f6\u4ed6\u4eec\u662f\u5bf9\u641c\u5bfb\u7684\u5185\u5bb9\u9ad8\u5ea6\u5174\u8da3\u3001\u8d2d\u4e70\u610f\u613f\u8f83\u9ad8\u3002\u56e0\u4e3a\u5728\u987e\u5ba2\u4e3b\u52a8\u641c\u7684\u65f6\u5019\u3001\u4e5f\u662f\u6700\u6709\u8d2d\u4e70\u6b32\u671b\u7684\u65f6\u523b\u3002<\/p>\n\n\n\n

2. Facebook \uff1a\u65b0\u9896\u3001\u65f6\u5c1a\u7684\u4ea7\u54c1\uff0c\u4e00\u4e2a\u6ca1\u4eba\u77e5\u9053\u7684\u5168\u65b0\u4ea7\u54c1\u7c7b\u522b\uff0c\u80fd\u4ee5\u591a\u5a92\u4f53\uff08\u56fe\u7247\u6216\u89c6\u9891\uff09\u5c55\u793a\u4ea7\u54c1\u7279\u8272\uff0c\u7528\u6237\u4e0d\u7ecf\u610f\u7684\u5237Facebook\u5c31\u80fd\u770b\u5230\u4f60\u7684\u5e7f\u544a\uff0c\u4ed6\u4eec\u53ef\u4ee5\u70b9\u8d5e\u3001\u8bc4\u8bba\uff0c\u8fdb\u800c”\u4e0d\u77e5\u4e0d\u89c9”\u5730\u4e0b\u5355\u3002<\/p>\n\n\n\n

Google AdWords \u5e2e\u4f60\u627e\u5230\u76ee\u6807\u5ba2\u6237\uff0cFacebook \u5e7f\u544a\u8ba9\u6f5c\u5728\u5ba2\u6237\u53d1\u73b0\u4f60\u3002<\/p>\n\n\n\n

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