{"id":544,"date":"2021-07-21T14:58:01","date_gmt":"2021-07-21T06:58:01","guid":{"rendered":"https:\/\/www.funpinpin.cn\/academy\/?p=544"},"modified":"2021-07-21T14:58:01","modified_gmt":"2021-07-21T06:58:01","slug":"%e7%8b%ac%e7%ab%8b%e7%ab%99%e5%a6%82%e4%bd%95%e5%8d%96%e5%87%ba%e7%ac%ac%e4%b8%80%e5%8d%95%ef%bc%9ffacebook%e5%b9%bf%e5%91%8a%e5%85%a5%e9%97%a8%e5%92%8c%e4%bc%98%e5%8c%96%e8%af%a6%e7%bb%86%e8%a7%a3","status":"publish","type":"post","link":"https:\/\/www.xunluai.com\/academy\/post\/544","title":{"rendered":"\u72ec\u7acb\u7ad9\u5982\u4f55\u5356\u51fa\u7b2c\u4e00\u5355\uff1fFacebook\u5e7f\u544a\u5165\u95e8\u548c\u4f18\u5316\u8be6\u7ec6\u89e3\u8bfb\uff01"},"content":{"rendered":"\n<p>\u4e0a\u5468\u6211\u5728\u67d0\u95ee\u7b54\u7f51\u7ad9\u8bfb\u5230\u4e00\u4e2a\u95ee\u9898\u300a<a href=\"https:\/\/www.funpinpin.cn\">\u72ec\u7acb\u7ad9<\/a>\u505a\u4e86\u516d\u4e2a\u6708\uff0c\u82b1\u8d3920\u4e07\u53ea\u51fa\u4e865\u5355\uff0c\u8fd8\u6709\u5fc5\u8981\u575a\u6301\u4e0b\u53bb\u5417\uff1f\u300b<br>\u770b\u5230\u8fd9\u4e2a\u9898\u4e3b\u7684\u82b1\u8d39\u548c\u63cf\u8ff0\u6211\u90fd\u60ca\u4e86\uff0c\u8bb8\u591a\u5356\u5bb6\u6700\u5934\u75bc\u7684\u95ee\u9898\u5c31\u662f\u72ec\u7acb\u7ad9\u5f15\u6d41\uff0c\u6295\u653e\u51e0\u5343\u7f8e\u91d1\u5374\u6ca1\u4ec0\u4e48\u6548\u679c\u3002\u5982\u679c\u4ed6\u65e9\u70b9\u770b\u5230\u8fd9\u7bc7\u6587\u7ae0\uff0c\u638c\u63e1\u4e00\u4e9bFacebook\u5e7f\u544a\u57fa\u672c\u6982\u5ff5&amp;\u6295\u653e\u6280\u5de7\uff0c\u5c31\u4e0d\u4f1a\u90a3\u4e48\u60e8\u54af\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"929\" height=\"565\" src=\"https:\/\/www.funpinpin.cn\/academy\/wp-content\/uploads\/2021\/07\/31.png\" alt=\"\" class=\"wp-image-545\" srcset=\"https:\/\/www.xunluai.com\/academy\/wp-content\/uploads\/2021\/07\/31.png 929w, https:\/\/www.xunluai.com\/academy\/wp-content\/uploads\/2021\/07\/31-300x182.png 300w, https:\/\/www.xunluai.com\/academy\/wp-content\/uploads\/2021\/07\/31-768x467.png 768w\" sizes=\"(max-width: 929px) 100vw, 929px\" \/><\/figure><\/div>\n\n\n\n<p>Facebook \u5e7f\u544a\u662f\u72ec\u7acb\u7ad9\u6700\u91cd\u8981\u7684\u5f15\u6d41\u6e20\u9053\u4e4b\u4e00\uff0c\u8fd9\u7bc7\u6211\u4eec\u6765\u8bf4\u8bf4Facebook \u5e7f\u544a\u5165\u95e8\u548c\u4f18\u5316\uff0c\u5e2e\u4f60\u7684\u72ec\u7acb\u7ad9\u5356\u51fa\u7b2c\u4e00\u5355\u3002<\/p>\n\n\n\n<p><strong>\u4e00\u3001\u5efa\u7acbFacebook\u5e7f\u544a<\/strong><\/p>\n\n\n\n<p>\u521b\u5efaFacebook\u5e7f\u544a\u8d26\u6237\u540e\uff0c\u4f60\u9700\u8981\u786e\u5b9a\u7684\u7b2c\u4e00\u4ef6\u4e8b\u662f\u4f60\u7684\u5e7f\u544a\u76ee\u6807\uff0c\u540e\u7eed\u8bbe\u7f6e\u548c\u4f18\u5316\u90fd\u662f\u6839\u636e\u76ee\u6807\u6765\u8c03\u6574\u3002<\/p>\n\n\n\n<p>\u00a0<strong>1. \u5e7f\u544a\u76ee\u6807\u54c1\u724c\u77e5\u540d\u5ea6\u3002<\/strong>\u5c06\u4f60\u7684\u5e7f\u544a\u5c55\u793a\u7ed9\u6700\u6709\u53ef\u80fd\u8bb0\u4f4f\u5b83\u4eec\u7684\u4eba\u3002\u00a0<\/p>\n\n\n\n<p><strong>\u8986\u76d6\u7387\u3002<\/strong>\u5c06\u4f60\u7684\u5e7f\u544a\u5c55\u793a\u7ed9\u5c3d\u91cf\u591a\u7684\u4eba\u3002<\/p>\n\n\n\n<p>\u00a0<strong>\u6d41\u91cf\u3002<\/strong>\u53d7\u4f17\u70b9\u51fb\u8fdb\u5165\u4e00\u4e2a\u843d\u5730\u9875\uff0c\u5982\u7f51\u7ad9\u3001\u5e94\u7528\u7a0b\u5e8f\u3001Facebook\u6d3b\u52a8\u6216Messenger\u5bf9\u8bdd\u3002\u00a0<\/p>\n\n\n\n<p><strong>\u4e92\u52a8\u3002<\/strong>\u83b7\u5f97\u66f4\u591a\u7684\u9875\u9762\u70b9\u8d5e\u3001\u8bc4\u8bba\u6216\u5206\u4eab\u3002\u00a0<\/p>\n\n\n\n<p><strong>\u8f6c\u5316\u3002<\/strong>\u628a\u5e7f\u544a\u5c55\u793a\u7ed9\u6700\u6709\u53ef\u80fd\u91c7\u53d6\u6709\u4ef7\u503c\u884c\u52a8\u7684\u4eba\uff0c\u5982\u5728\u7f51\u7ad9\u3001\u5e94\u7528\u7a0b\u5e8f\u6216Messenger\u4e2d\u8fdb\u884c\u8d2d\u4e70\u6216\u6dfb\u52a0\u652f\u4ed8\u4fe1\u606f\u3002\u00a0<\/p>\n\n\n\n<p><strong>\u5e94\u7528\u7a0b\u5e8f\u5b89\u88c5<\/strong>\u548c<strong>\u89c6\u9891\u6d4f\u89c8<\/strong>\u5c31\u4e0d\u591a\u8bf4\u4e86\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"586\" height=\"484\" src=\"https:\/\/www.funpinpin.cn\/academy\/wp-content\/uploads\/2021\/07\/32.png\" alt=\"\" class=\"wp-image-546\" srcset=\"https:\/\/www.xunluai.com\/academy\/wp-content\/uploads\/2021\/07\/32.png 586w, https:\/\/www.xunluai.com\/academy\/wp-content\/uploads\/2021\/07\/32-300x248.png 300w\" sizes=\"(max-width: 586px) 100vw, 586px\" \/><\/figure><\/div>\n\n\n\n<p><strong>2. \u9875\u9762\u548c\u8d26\u6237<br><\/strong>Facebook\u516c\u53f8\u62e5\u6709Instagram\uff0c\u6240\u4ee5\u5728Facebook \u5e7f\u544a\u540e\u53f0\u4e5f\u53ef\u4ee5\u8fdb\u884c Instagram \u7684\u5e7f\u544a\u6295\u653e\u3002\u00a0\u64cd\u4f5c\u4e2d\uff0c\u5c3d\u91cf\u8fd9\u4e24\u79cd\u5e73\u53f0\u5206\u522b\u6295\u653e\uff0c\u56e0\u4e3a\u4e0d\u540c\u5e73\u53f0\u540c\u65f6\u6295\u653e\u7684\u8bdd\uff0cFacebook\u5c06\u4e3a\u8868\u73b0\u6700\u597d\u7684\u5e73\u53f0\u4f18\u5316\u9884\u7b97\uff0c\u628a\u9884\u7b97\u82b1\u5728\u8868\u73b0\u6700\u597d\u7684\u5e73\u53f0\u4e0a\u3002<\/p>\n\n\n\n<p>\u00a0<strong>3. \u65f6\u95f4\u5b89\u6392<br><\/strong>\u63a5\u4e0b\u6765\u8fdb\u5165\u5e7f\u544a\u8bbe\u7f6e\u4e3b\u9875\u9762\u3002\u4f60\u53ef\u4ee5\u9009\u62e9\u8bbe\u7f6e\u5e7f\u544a\u663e\u793a\u7684\u65f6\u95f4\u6bb5\uff0c\u4f46\u5728\u5927\u591a\u6570\u60c5\u51b5\u4e0b\uff0c\u4f60\u90fd\u53ef\u4ee5\u8fde\u7eed\u8fd0\u884c\u4f60\u7684\u5e7f\u544a\u3002Facebook\u4f1a\u8003\u8651\u5230\u7528\u6237\u7684\u5f53\u5730\u65f6\u95f4\uff0c\u6240\u4ee5\u4e0d\u9700\u8981\u8ba1\u7b97\u65f6\u533a\u3002\u00a0<\/p>\n\n\n\n<p><strong>4. \u53d7\u4f17<br><\/strong>\u53d7\u4f17\u7279\u70b9\uff0c\u4f60\u53ef\u4ee5\u9009\u62e9\u5730\u70b9\u3001\u5e74\u9f84\u3001\u6027\u522b\u3001\u8bed\u8a00\uff0c\u4ee5\u53ca\u57fa\u4e8e\u5174\u8da3\u548c\u884c\u4e3a\u7684\u8be6\u7ec6\u5b9a\u4f4d\uff0c\u751a\u81f3\u521b\u5efa\u81ea\u5b9a\u4e49\u53d7\u4f17\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"627\" height=\"341\" src=\"https:\/\/www.funpinpin.cn\/academy\/wp-content\/uploads\/2021\/07\/33.png\" alt=\"\" class=\"wp-image-547\" srcset=\"https:\/\/www.xunluai.com\/academy\/wp-content\/uploads\/2021\/07\/33.png 627w, https:\/\/www.xunluai.com\/academy\/wp-content\/uploads\/2021\/07\/33-300x163.png 300w\" sizes=\"(max-width: 627px) 100vw, 627px\" \/><\/figure><\/div>\n\n\n\n<p><strong>5. \u521b\u610f\u3001\u683c\u5f0f\u548c\u4f4d\u7f6e<br><\/strong>\u4f60\u4f1a\u6709\u5f88\u591a\u5e7f\u544a\u683c\u5f0f\u9009\u62e9\uff0c\u89c6\u9891\u3001\u9759\u6001\u56fe\u7247\u7b49\u7b49\uff0c\u4e0d\u540c\u7684\u683c\u5f0f\u9700\u8981\u4e0d\u540c\u7684\u7d20\u6750\u5c3a\u5bf8\u3002Facebook\u3001Instagram\u3001Messenger\u548cFacebook\u7684Audience Network\u90fd\u6709\u4e0d\u540c\u7684\u8981\u6c42\u3002\u00a0\u4f7f\u7528\u56fe\u7247\u65f6\u8981\u6709\u660e\u786e\u7684\u4fe1\u606f\u548c\u7126\u70b9\u3002\u4ee5\u4ea7\u54c1\u4e3a\u91cd\u70b9\u7684\u521b\u610f\u6709\u66f4\u591a\u7684\u5185\u5bb9\u6d4f\u89c8\uff0c\u66f4\u6709\u6548\u5730\u63a8\u52a8\u8f6c\u5316\u3002<\/p>\n\n\n\n<p>\u00a0<strong>6. \u4f18\u5316\u548c\u53d1\u9001<br><\/strong>\u6700\u540e\u4e00\u4e2a\u8981\u51b3\u5b9a\u7684\u8bbe\u7f6e\u662f\u4f60\u7684\u4f18\u5316\u548c\u53d1\u9001\u3002\u8fd9\u6709\u52a9\u4e8eFacebook\u51b3\u5b9a\u5411\u8c01\u5c55\u793a\u4f60\u7684\u5e7f\u544a\uff0c\u4f8b\u5982\uff0c\u6839\u636e\u4ed6\u4eec\u4ee5\u524d\u7684\u884c\u4e3a\uff0c\u8c01\u6700\u6709\u53ef\u80fd\u70b9\u51fb\u4f60\u7684\u5e7f\u544a\u3002<\/p>\n\n\n\n<p>\u00a0<strong>7. \u9884\u7b97\u548c\u9884\u4f30\u6548\u679c<br><\/strong>\u9884\u7b97\u548c\u9884\u4f30\u6548\u679c\u5728\u8bbe\u7f6e\u7684\u53f3\u4fa7\uff0c\u4f60\u53ef\u4ee5\u770b\u5230\u5927\u81f4\u7684\u82b1\u8d39\u548c\u89e6\u8fbe\u4eba\u6570\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"349\" height=\"708\" src=\"https:\/\/www.funpinpin.cn\/academy\/wp-content\/uploads\/2021\/07\/35.png\" alt=\"\" class=\"wp-image-548\" srcset=\"https:\/\/www.xunluai.com\/academy\/wp-content\/uploads\/2021\/07\/35.png 349w, https:\/\/www.xunluai.com\/academy\/wp-content\/uploads\/2021\/07\/35-148x300.png 148w\" sizes=\"(max-width: 349px) 100vw, 349px\" \/><\/figure><\/div>\n\n\n\n<p><strong>\u4e8c\u3001Facebook\u5e7f\u544a\u7684\u5173\u952e\u6307\u6807<\/strong><\/p>\n\n\n\n<p>\u8fd9\u90e8\u5206\u5185\u5bb9\u5e2e\u52a9\u4f60\u66f4\u6df1\u5165\u5730\u4e86\u89e3\u548c\u4f18\u5316\u4f60\u7684\u5e7f\u544a\u3002Facebook\u4e3a\u5e7f\u544a\u5546\u63d0\u4f9b\u4e86\u5168\u9762\u7684\u5206\u6790\u80fd\u529b\uff0c\u4f60\u53ef\u4ee5\u6839\u636e\u76f8\u5e94\u6570\u636e\u8861\u91cf\u5e7f\u544a\u6548\u679c\uff0c\u4e0b\u9762\u4ecb\u7ecd\u4e00\u4e9b\u5e38\u7528\u7684\u5173\u952e\u6307\u6807\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1080\" height=\"565\" src=\"https:\/\/www.funpinpin.cn\/academy\/wp-content\/uploads\/2021\/07\/36-1024x536.png\" alt=\"\" class=\"wp-image-549\" srcset=\"https:\/\/www.xunluai.com\/academy\/wp-content\/uploads\/2021\/07\/36-1024x536.png 1024w, https:\/\/www.xunluai.com\/academy\/wp-content\/uploads\/2021\/07\/36-300x157.png 300w, https:\/\/www.xunluai.com\/academy\/wp-content\/uploads\/2021\/07\/36-768x402.png 768w, https:\/\/www.xunluai.com\/academy\/wp-content\/uploads\/2021\/07\/36.png 1080w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/figure><\/div>\n\n\n\n<p><strong>1.\u54c1\u724c\u77e5\u540d\u5ea6<\/strong><\/p>\n\n\n\n<p><strong><br>\u5e7f\u544a\u56de\u5fc6\u3002<\/strong>Facebook\u901a\u8fc7\u89c2\u5bdf\u7528\u6237\u884c\u4e3a\u548c\u8c03\u67e5\u6765\u8bb0\u5f55\u3002\u6309\u7167\u8fd9\u4e2a\u6307\u6807\uff0c\u53ef\u4ee5\u770b\u5230\u4f60\u7684\u521b\u610f\u662f\u5426\u4e0e\u4f60\u7684\u53d7\u4f17\u4ea7\u751f\u4e86\u5171\u9e23\u3002<\/p>\n\n\n\n<p><strong>\u8986\u76d6\u4eba\u6570\u3002<\/strong>\u5e2e\u52a9\u4f60\u786e\u5b9a\u6709\u591a\u5c11\u4eba\u89c2\u770b\u4e86\u4f60\u7684\u5e7f\u544a\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"628\" height=\"682\" src=\"https:\/\/www.funpinpin.cn\/academy\/wp-content\/uploads\/2021\/07\/37.png\" alt=\"\" class=\"wp-image-550\" srcset=\"https:\/\/www.xunluai.com\/academy\/wp-content\/uploads\/2021\/07\/37.png 628w, https:\/\/www.xunluai.com\/academy\/wp-content\/uploads\/2021\/07\/37-276x300.png 276w\" sizes=\"(max-width: 628px) 100vw, 628px\" \/><\/figure><\/div>\n\n\n\n<p>\u00a0<strong>\u9891\u7387\u3002<\/strong>\u9891\u7387\u662f\u6307\u67d0\u4eba\u770b\u5230\u4f60\u7684\u5e7f\u544a\u7684\u5e73\u5747\u6b21\u6570\u3002\u867d\u7136\u8ba9\u4f60\u7684\u53d7\u4f17\u591a\u6b21\u770b\u5230\u4f60\u7684\u4fe1\u606f\u5f88\u91cd\u8981\uff0c\u4f46\u5bf9\u4e00\u4e2a\u53d7\u4f17\u6765\u8bf4\uff0c\u6bcf\u591a\u663e\u793a\u4e00\u6b21\u5c31\u5f00\u59cb\u5931\u53bb\u5e7f\u544a\u6548\u679c\uff0c\u5982\u679c\u4f60\u7684\u9891\u7387\u5728\u4e0a\u5347\uff0c\u800c\u4f60\u7684\u53c2\u4e0e\u5ea6\u5728\u4e0b\u964d\uff0c\u4e5f\u8bb8\u662f\u65f6\u5019\u8f6e\u6362\u4f60\u7684\u521b\u610f\u4e86\u3002<\/p>\n\n\n\n<p>\u00a0<strong>2.\u4e92\u52a8<br><\/strong><\/p>\n\n\n\n<p><strong>\u89c6\u9891\u6d4f\u89c8\u91cf\u3002<\/strong>Facebook\u5c06\u89c6\u9891\u6d4f\u89c8\u91cf\u5b9a\u4e49\u4e3a\u4e09\u79d2\u4ee5\u4e0a\u7684\u6d4f\u89c8\u91cf\u3002\u5e7f\u544a\u5546\u53ef\u4ee5\u901a\u8fc7\u89c2\u770b\u767e\u5206\u6bd4\u548c &#8220;\u5b8c\u6210 &#8220;\u6765\u7ec6\u5206\u89c2\u770b\u6b21\u6570\uff0c\u4ee5\u83b7\u5f97\u5bf9\u5176\u89c6\u9891\u6027\u80fd\u548c\u53d7\u4f17\u89c2\u770b\u884c\u4e3a\u7684\u66f4\u591a\u4e86\u89e3\u3002\u5982\u679c\u4f60\u5236\u4f5c\u7684\u89c6\u9891\u957f\u5ea6\u4e3a30\u79d2\uff0c\u800c\u5e73\u5747\u800c\u8a00\uff0c\u4f60\u7684\u89c2\u4f17\u53ea\u770b\u4e86\u524d10\u79d2\u2014\u2014\u5206\u6790\u4e4b\u540e\u4f60\u53ef\u80fd\u9700\u8981\u8c03\u6574\u4f60\u7684\u89c6\u9891\u4fe1\u606f\u91cd\u70b9\u4e86\u3002\u00a0<\/p>\n\n\n\n<p><strong>\u4e92\u52a8\u7387\u3002<\/strong>\u4e92\u52a8\u662f\u4f60\u7684\u89c2\u4f17\u771f\u6b63\u559c\u6b22\u4f60\u7684\u5185\u5bb9\u7684\u4e00\u4e2a\u6807\u5fd7\u3002Facebook\u7cfb\u7edf\u66f4\u5bb9\u6613\u63a8\u8350\u4e92\u52a8\u7387\u9ad8\u7684\u5185\u5bb9\u3002\u5982\u679c\u7b97\u6cd5\u6355\u6349\u5230\u4f60\u7684\u8d34\u6587\u5185\u5bb9\u4e92\u52a8\u7387\u9ad8\uff0c\u5b83\u5c06\u4e3a\u66f4\u591a\u4eba\u63a8\u8350\u3002<\/p>\n\n\n\n<p>\u00a0<strong>3.\u7f51\u7ad9\u6d41\u91cf<br><\/strong><\/p>\n\n\n\n<p><strong>CPC\uff08\u6bcf\u6b21\u94fe\u63a5\u70b9\u51fb\u6210\u672c\uff09\u3002<\/strong>\u4e3a\u70b9\u51fb\u4f60\u7684\u7f51\u7ad9\u6240\u82b1\u8d39\u7684\u91d1\u989d\u3002\u8ffd\u8e2a\u8fd9\u4e2a\u6570\u636e\u5f88\u91cd\u8981\uff0c\u53ef\u4ee5\u786e\u4fdd\u4f60\u6ca1\u6709\u4e3a\u7f51\u7ad9\u6d41\u91cf\u800c\u652f\u4ed8\u8fc7\u591a\u7684\u8d39\u7528\u3002<\/p>\n\n\n\n<p>\u00a0<strong>CTR\uff08\u70b9\u51fb\u7387\uff09\u3002<\/strong>\u5982\u679c\u4f60\u7684\u76ee\u6807\u662f\u5728\u4f60\u7684\u7f51\u7ad9\u4e0a\u63a8\u52a8\u8f6c\u5316\uff0c\u4f60\u5e94\u8be5\u8ddf\u8e2a\u76ee\u6807\u94fe\u63a5\u7684\u70b9\u51fb\u7387\uff0c\u800c\u4e0d\u662f &#8220;\u6574\u4f53 &#8220;\u7684\u70b9\u51fb\u7387\u3002\u4f60\u7528\u6bd4\u8f83\u51c6\u786e\u7684\u4fe1\u606f\u5b9a\u4f4d\u4f60\u7684\u53d7\u4f17\uff0c\u4f60\u7684\u70b9\u51fb\u7387\u81ea\u7136\u4f1a\u66f4\u9ad8\u3002<\/p>\n\n\n\n<p>\u00a0<strong>\u767b\u9646\u9875\u9762\u6d4f\u89c8\u91cf\u3002<\/strong>\u8fd9\u662f\u5728\u70b9\u51fb\u4f60\u7684\u5e7f\u544a\u540e\u8bbf\u95ee\u4f60\u7684\u7f51\u7ad9\u7684\u4eba\u7684\u6570\u91cf\u3002\u767b\u9646\u9875\u9762\u6d4f\u89c8\u91cf\u5e2e\u52a9\u4f60\u786e\u5b9a\u7f51\u7ad9\u7684\u6d41\u91cf\uff0c\u4e5f\u53ef\u7528\u4e8e\u8ba1\u7b97\u8f6c\u6362\u7387\u3002<\/p>\n\n\n\n<p>\u00a0<strong>4.\u8f6c\u5316\u7387\uff08\u8d2d\u4e70\u3001\u7ebf\u7d22\u3001\u6ce8\u518c\uff09<br><\/strong><\/p>\n\n\n\n<p><strong>\u6bcf\u9879\u884c\u52a8\u7684\u6210\u672c\u3002<\/strong>\u6bcf\u4e2a\u884c\u52a8\u7684\u6210\u672c\u662f\u6307\u63a8\u52a8\u4e00\u4e2a\u7279\u5b9a\u884c\u52a8\u6240\u9700\u7684\u5e7f\u544a\u8d39\u7528\u3002\u8fd9\u53ef\u4ee5\u88ab\u5b9a\u4e49\u4e3a\u4e00\u4e2a\u6ce8\u518c\u3001\u7ebf\u7d22\u3001\u8d2d\u4e70\u3001\u5e94\u7528\u5b89\u88c5\u7b49\u3002<\/p>\n\n\n\n<p>\u00a0<strong>\u5e7f\u544a\u652f\u51fa\u7684\u56de\u62a5\u3002<\/strong>\u4f60\u7684\u6536\u5165\u9664\u4ee5\u5e7f\u544a\u652f\u51fa\u7684\u503c\u3002\u5982\u679c\u4f60\u7684\u5e7f\u544a\u6d3b\u52a8\u4ea7\u751f\u4e861\u7684ROAS\uff0c\u4f60\u6bcf\u82b11\u7f8e\u5143\u5c31\u80fd\u8d5a1\u7f8e\u5143\uff0c\u8fbe\u5230\u6536\u652f\u5e73\u8861\u3002\u4f60\u7684ROAS\u5e94\u8be5\u9ad8\u4e8e1.0\u624d\u662f\u76c8\u5229\u7684\uff0c\u5f53\u7136\u6570\u5b57\u8d8a\u9ad8\u8d8a\u597d\u3002<\/p>\n\n\n\n<p><strong>\u4e09\u3001\u4f18\u5316\u4f60\u7684Facebook\u5e7f\u544a<\/strong><\/p>\n\n\n\n<p>\u5982\u679c\u4f60\u521a\u5f00\u59cb\u8fd0\u884c\u4f60\u7684\u7b2c\u4e00\u4e2aFacebook\u5e7f\u544a\uff0c\u4f60\u5e94\u8be5\u4ece\u4e00\u4e2a\u5bbd\u6cdb\u7684\u53d7\u4f17\u5f00\u59cb\uff0c\u6839\u636e\u4f60\u7684\u884c\u4e1a\u6216\u4ea7\u54c1\u6536\u96c6\u4e00\u4e9b\u4e00\u822c\u53c2\u8003\u548c\u5173\u952e\u8bcd\uff0c\u7136\u540e\u5f00\u59cb\u6d4b\u8bd5\u5e76\u5206\u6790\u4f60\u7684\u5e7f\u544a\u6d3b\u52a8\u6570\u636e\u3002\u3002\u00a0\u5982\u679c\u60f3\u6d4b\u8bd5\u4e00\u4e9b\u53d8\u91cf\u662f\u5426\u6709\u7528\uff0c\u53ef\u4ee5\u5c1d\u8bd5A\/B\u6d4b\u8bd5\u3002\u7b80\u5355\u6765\u8bf4\u5c31\u662f\u540c\u65f6\u8fd0\u884c\u4e24\u4e2a\u76f8\u540c\u7684\u5e7f\u544a\uff0c\u53ea\u6539\u53d8\u4e00\u4e2a\u53d8\u91cf\u3002\u00a0\u4e0b\u9762\u6211\u7ed9\u51fa\u4e00\u4e2a\u6d4b\u8bd5\u5e7f\u544a\u7684\u601d\u8def\u7ed9\u5927\u5bb6\u53c2\u8003\uff1a<\/p>\n\n\n\n<p>\u00a0\u5faa\u73af\u601d\u8def\uff1a1.\u5206\u6790\uff0c2.\u5047\u8bbe\uff0c3.\u786e\u5b9a\u4f18\u5148\u6b21\u5e8f\uff0c4.\u6d4b\u8bd5<\/p>\n\n\n\n<p><strong>1. \u5206\u6790<\/strong><\/p>\n\n\n\n<p><strong><br><\/strong>\u884c\u52a8\u4e4b\u524d\u4ece\u5206\u6790\u5f00\u59cb\u3002\u4f60\u9700\u8981\u4e00\u4e9b\u6570\u636e\u6765\u8fdb\u884c\u5206\u6790\u3002\u5982\u679c\u4f60\u8fd8\u6ca1\u6709\u6570\u636e\uff0c\u5c31\u5148\u4ece\u5728\u4f60\u7684\u7f51\u7ad9\u4e0a\u5b89\u88c5Facebook\u50cf\u7d20\u5f00\u59cb\u3002\u8fd9\u6837\u5c31\u53ef\u4ee5\u5728\u53d7\u4f17\u767b\u9646\u4f60\u7684\u7f51\u7ad9\u540e\u8ddf\u8e2a\u4ed6\u4eec\u7684\u884c\u4e3a\u3002\u00a0\u5982\u679c\u4f60\u8fd8\u6ca1\u6709\u8fd0\u884c\u8fc7\u5e7f\u544a\uff0c\u5c31\u9700\u8981\u4f7f\u7528\u5bbd\u6cdb\u7684\u53d7\u4f17\u548c\u6761\u4ef6\uff0c\u8ba9Facebook\u4e3a\u4f60\u4f18\u5316\u4e00\u4e0b\u3002\u6536\u96c6\u4e00\u4e9b\u6570\u636e\uff0c\u5e76\u5206\u6790\u4f60\u7684\u53d7\u4f17\u662f\u5982\u4f55\u4e0e\u4f60\u7684\u5e7f\u544a\u4e92\u52a8\u7684\u3002\u4f60\u4e5f\u53ef\u4ee5\u76f4\u63a5\u4ece\u5047\u8bbe\u9636\u6bb5\u5f00\u59cb\uff0c\u76f4\u63a5\u8bbe\u5b9a\u4e00\u4e9b\u53ef\u80fd\u7684\u5173\u952e\u8bcd\u548c\u6761\u4ef6\u3002<br>\u5982\u679c\u4f60\u5df2\u7ecf\u6709\u5e7f\u544a\u5728\u8fd0\u884c\uff0c\u5c31\u4ece\u5206\u6790\u8fd9\u4e9b\u5e7f\u544a\u5f00\u59cb\uff0c\u5229\u7528\u597d\u4e0a\u9762\u7684\u5173\u952e\u6307\u6807\u3002\u6d4b\u8bd5\u2014\u5206\u6790\uff0c\u8bb0\u4f4f\u4f60\u7684\u6d4b\u8bd5\u76ee\u6807\uff0c\u770b\u770b\u4f60\u7684\u5047\u8bbe\u662f\u5426\u6b63\u786e\u3002<\/p>\n\n\n\n<p><br><strong>2. \u5047\u8bbe<\/strong><\/p>\n\n\n\n<p><strong><br><\/strong>\u7ecf\u8fc7\u5206\u6790\u548c\u8c03\u67e5\uff0c\u4f60\u5df2\u7ecf\u6709\u4e86\u4e00\u4e9b\u60f3\u6cd5\uff0c\u5c31\u5f62\u6210\u4e00\u4e2a\u5bf9\u76ee\u6807\u53d7\u4f17\u7684\u5047\u8bbe\u3002\u786e\u5b9a\u4f60\u7684\u4e3b\u8981\u76ee\u6807\uff0c\u7136\u540e\u5f00\u59cb\u6d4b\u8bd5\u3002\u00a0\u4f60\u7684\u53d7\u4f17\u5728\u54ea\u4e9b\u5730\u533a\uff0c\u4ed6\u4eec\u7684\u662f\u4ec0\u4e48\u5e74\u9f84\u6bb5\u7684\uff0c\u4ed6\u4eec\u559c\u6b22\u770b\u4ea7\u54c1\u89c6\u9891\u8fd8\u662f\u56fe\u7247\uff1f<\/p>\n\n\n\n<p>\u00a0<strong>3. \u786e\u5b9a\u4f18\u5148\u6b21\u5e8f<\/strong><\/p>\n\n\n\n<p><strong><br><\/strong>\u4f60\u6709\u4e00\u5806\u7684\u5047\u8bbe\u6761\u4ef6\uff0c\u4f46\u6d4b\u8bd5\u65f6\u9700\u8981\u4e00\u4e2a\u4e00\u4e2a\u9009\u62e9\u3002\u5b83\u6210\u529f\u7684\u53ef\u80fd\u6027\u6709\u591a\u5927\uff0c\u4ee5\u53ca\u53ef\u80fd\u4ea7\u751f\u4ec0\u4e48\u7ed3\u679c\uff0c\u6765\u5e2e\u52a9\u4f60\u540e\u7eed\u7684\u5206\u6790\u548c\u6d4b\u8bd5\u3002\u00a0\u5982\u679c\u9884\u7b97\u8db3\u591f\uff0c\u4f60\u53ef\u4ee5\u4e00\u6b21\u8fdb\u884c\u591a\u4e2a\u6d4b\u8bd5\u3002\u4f46\u8981\u786e\u4fdd\u5c06\u4f60\u7684\u4e0d\u540c\u5e7f\u544a\u5173\u952e\u8bcd\u5206\u5f00\uff0c\u5bf9\u5b83\u4eec\u8fdb\u884c\u72ec\u7acb\u6d4b\u8bd5\u5206\u6790\u3002<\/p>\n\n\n\n<p>\u00a0<strong>4. \u6d4b\u8bd5<\/strong>\u00a0<\/p>\n\n\n\n<p>\u8fd9\u4e00\u6b65\u9a8c\u8bc1\u4f60\u7684\u5047\u8bbe\uff0c\u5f00\u59cb\u8bbe\u7f6e A\/B\u6d4b\u8bd5\u3002\u00a0\u4f60\u53ef\u4ee5\u8fd0\u884c\u4e24\u4e2a\u4e0d\u540c\u7684\u5e7f\u544a\u7d20\u6750\uff0c\u4f46\u4fdd\u6301\u76f8\u540c\u7684\u6587\u672c\u3001\u53d7\u4f17\u3001CTA\uff1b\u4e24\u4e2a\u4e0d\u540c\u7684\u5730\u533a\uff0c\u4f46\u5176\u4ed6\u4e00\u5207\u6761\u4ef6\u5b8c\u5168\u76f8\u540c\u3002\u5c3d\u91cf\u4e00\u6b21\u6d4b\u8bd5\u4e00\u4e2a\u60f3\u6cd5\u3002\u00a0\u65e0\u8bba\u4f60\u6d4b\u8bd5\u4ec0\u4e48\uff0c\u90fd\u8981\u5173\u6ce8\u5206\u6790\u7ed3\u679c\uff0c\u4e0d\u7136\u6d4b\u8bd5\u5c31\u6ca1\u6709\u610f\u4e49\u4e86\u3002<\/p>\n\n\n\n<p><strong>\u56db\u3001\u8fdb\u9636\u4f18\u5316\u5efa\u8bae<\/strong><\/p>\n\n\n\n<p><strong>1.\u5e7f\u544a\u521b\u610f\u4f18\u5316<\/strong><\/p>\n\n\n\n<p><strong><br><\/strong>\u9996\u5148\u8981\u4f18\u5316\u4f60\u7684\u5e7f\u544a\u521b\u610f\u3002\u91cd\u70b9\u5173\u6ce8\u4f60\u6709\u80fd\u529b\u63a7\u5236\u548c\u53d8\u5316\u7684\u521b\u610f\u5143\u7d20\uff0c\u8ba9\u4f60\u7684\u5e7f\u544a\u7d20\u6750\u53d1\u6325\u51fa\u6700\u4f73\u6548\u679c\u3002<\/p>\n\n\n\n<p>\u00a0<strong>\u5173\u6ce8\u79fb\u52a8\u7aef\u3002<\/strong>\u8d85\u8fc790%\u7684\u7528\u6237\u4f1a\u5728\u4ed6\u4eec\u7684\u79fb\u52a8\u8bbe\u5907\u4e0a\u8bbf\u95ee\u4f60\u7684\u5e7f\u544a\u3002\u4e13\u6ce8\u4e8e\u79fb\u52a8\u4f18\u5148\u7684\u521b\u610f\uff0c\u80fd\u4fdd\u8bc1\u5c06\u66f4\u591a\u7684\u7528\u6237\u5e26\u5165\u4f60\u7684\u8425\u9500\u6f0f\u6597\u3002\u00a0<\/p>\n\n\n\n<p><strong>\u54c1\u724c\u5316\u3002<\/strong>\u786e\u4fdd\u4f60\u7684\u54c1\u724c\u4fe1\u606f\u5728\u524d\u9762\u548c\u4e2d\u5fc3\u4f4d\u7f6e\u2014\u2014\u54c1\u724c\u6807\u5fd7\u3001\u989c\u8272\u65b9\u6848\u7b49\uff0c\u8fd9\u6837\u4f60\u7684\u53d7\u4f17\u4ee5\u540e\u5c31\u66f4\u6709\u53ef\u80fd\u60f3\u8d77\u8fd9\u4e2a\u54c1\u724c\u3002\u00a0<\/p>\n\n\n\n<p><strong>\u589e\u52a0\u89c6\u89c9\u51b2\u51fb\u3002<\/strong>\u4f60\u7684\u89c6\u9891\u4e0d\u4ec5\u8981\u8131\u9896\u800c\u51fa\uff0c\u800c\u4e14\u8981\u6709\u9488\u5bf9\u6027\u300230\u79d2\u5de6\u53f3\u7684\u89c6\u9891\u6846\u67b6\uff0c\u4f60\u8981\u5728\u5f00\u59cb5\u79d2\u5185\u91ca\u653e\u5173\u952e\u4fe1\u606f\u5438\u5f15\u773c\u7403\u3002<\/p>\n\n\n\n<p>\u00a0<strong>\u7126\u70b9\uff1a<\/strong>\u4f7f\u7528\u56fe\u7247\u7d20\u6750\u65f6\u8981\u6709\u660e\u786e\u7684\u4fe1\u606f\u548c\u7126\u70b9\u3002<\/p>\n\n\n\n<p>\u00a0<strong>2.\u6309\u53d7\u4f17\u7c7b\u578b\u521b\u5efa\u5e7f\u544a<\/strong>\u00a0<\/p>\n\n\n\n<p>\u5728\u4f60\u5df2\u7ecf\u79ef\u7d2f\u8db3\u591f\u591a\u5e7f\u544a\u6570\u636e\u540e\uff0c\u628a\u4f60\u7684\u5e7f\u544a\u53d7\u4f17\u5206\u6210\u4e0d\u540c\u7684\u7fa4\u4f53\uff0c\u4f60\u53ef\u4ee5\u5b9a\u5236\u4f60\u7684\u9884\u7b97\u548c\u521b\u610f\uff0c\u6765\u9002\u5e94\u6bcf\u4e2a\u7fa4\u4f53\u611f\u5174\u8da3\u7684\u4e1c\u897f\u3002\u56e0\u4e3a\u6bcf\u4e2a\u53d7\u4f17\u7fa4\u4f53\u90fd\u6709\u4e0d\u540c\u7684\u5e7f\u544a\u76ee\u6807\uff0c\u8fd9\u8ba9\u5e7f\u544a\u7ed3\u679c\u66f4\u52a0\u5bb9\u6613\u5206\u6790\u3002\u00a0<\/p>\n\n\n\n<p>\u4e0b\u9762\u51e0\u79cd\u65b9\u5f0f\u80fd\u591f\u83b7\u53d6\u4e0d\u540c\u7684\u53d7\u4f17\uff1a<\/p>\n\n\n\n<p>\u00a0<strong>\u5e7f\u6cdb\u83b7\u53d6\u3002<\/strong>\u4f7f\u7528lookalike\u53d7\u4f17\uff0c\u5174\u8da3\u5b9a\u4f4d\uff0c\u4ee5\u53ca\u5e7f\u6cdb\u7684\u53d7\u4f17\u3002<\/p>\n\n\n\n<p>\u00a0<strong>\u6d4b\u8bd5\u83b7\u53d6\u3002<\/strong>\u4f7f\u7528\u76f8\u4f3c\u53d7\u4f17\u548c\u5174\u8da3\u5b9a\u4f4d\uff0c\u4f46\u8981\u786e\u4fdd\u6709\u4f60\u60f3\u6d4b\u8bd5\u7684\u5177\u4f53\u5185\u5bb9\u3002<\/p>\n\n\n\n<p>\u00a0<strong>\u518d\u6b21\u4e92\u52a8\u3002<\/strong>\u9009\u62e9\u4e0e\u4f60\u7684\u9875\u9762\u3001\u4f60\u7684\u4ea7\u54c1\u6216\u4f60\u4ee5\u524d\u7684\u5e7f\u544a\u6709\u8fc7\u4e92\u52a8\u7684\u53d7\u4f17\u3002<\/p>\n\n\n\n<p>\u00a0<strong>\u91cd\u5b9a\u5411\u3002<\/strong>\u4f7f\u7528\u8bbf\u95ee\u8fc7\u4f60\u7f51\u7ad9\u7684\u4eba\u4f5c\u4e3a\u8fd9\u4e2a\u53d7\u4f17\u3002\u00a0<\/p>\n\n\n\n<p><strong>\u5e7f\u544a\u4f18\u5316\uff0c\u662f\u4e00\u4e2a\u9700\u8981\u6301\u7eed\u5b66\u4e60\u548c\u79ef\u7d2f\u7684\u6280\u80fd\uff0c\u4e0d\u65ad\u5730\u4ea4\u6d41\u548c\u5b66\u4e60\u624d\u80fd\u63d0\u9ad8\u6765\u5355\u91cf\u548cROI\u3002\u540e\u7eed\u6211\u4eec\u8fd8\u5c06\u9080\u8bf7\u91d1\u724c\u4f18\u5316\u5e08\u7ed9\u5927\u5bb6\u5206\u4eab\u66f4\u6df1\u5165\u7684\u5e7f\u544a\u4f18\u5316\u6280\u5de7\uff0c\u656c\u8bf7\u671f\u5f85\uff01<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4e0a\u5468\u6211\u5728\u67d0\u95ee\u7b54\u7f51\u7ad9\u8bfb\u5230\u4e00\u4e2a\u95ee\u9898\u300a\u72ec\u7acb\u7ad9\u505a\u4e86\u516d\u4e2a\u6708\uff0c\u82b1\u8d3920\u4e07\u53ea\u51fa\u4e865\u5355\uff0c\u8fd8\u6709\u5fc5\u8981\u575a\u6301\u4e0b\u53bb\u5417\uff1f\u300b\u770b\u5230\u8fd9\u4e2a\u9898\u4e3b\u7684\u82b1 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":551,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[29,10],"_links":{"self":[{"href":"https:\/\/www.xunluai.com\/academy\/wp-json\/wp\/v2\/posts\/544"}],"collection":[{"href":"https:\/\/www.xunluai.com\/academy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.xunluai.com\/academy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.xunluai.com\/academy\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.xunluai.com\/academy\/wp-json\/wp\/v2\/comments?post=544"}],"version-history":[{"count":2,"href":"https:\/\/www.xunluai.com\/academy\/wp-json\/wp\/v2\/posts\/544\/revisions"}],"predecessor-version":[{"id":553,"href":"https:\/\/www.xunluai.com\/academy\/wp-json\/wp\/v2\/posts\/544\/revisions\/553"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.xunluai.com\/academy\/wp-json\/wp\/v2\/media\/551"}],"wp:attachment":[{"href":"https:\/\/www.xunluai.com\/academy\/wp-json\/wp\/v2\/media?parent=544"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.xunluai.com\/academy\/wp-json\/wp\/v2\/categories?post=544"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.xunluai.com\/academy\/wp-json\/wp\/v2\/tags?post=544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}