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GSP\u662f\u4e00\u79cd\u7a33\u5b9a\u7684\u7ade\u4ef7\u65b9\u5f0f\uff0c\u53ef\u64cd\u4f5c\u6027\u5f88\u5f3a\uff0c\u73b0\u9636\u6bb5\u51e0\u4e4e\u6240\u6709\u7684\u4e92\u8054\u7f51\u5e7f\u544a\u5e73\u53f0\u90fd\u4f7f\u7528\u8fd9\u4e00\u79cd\u7ade\u4ef7\u65b9\u5f0f\u3002
GSP\u7684\u4e0d\u8db3\u662f\uff0c\u7ade\u4ef7\u7684\u7ed3\u679c\u4e0d\u4e00\u5b9a\u662f\u5168\u5c40\u6700\u4f18\u5316\u7684\u3002\u4e8e\u662f\uff0cVCG\u7ade\u4ef7\u7b97\u6cd5\u51fa\u73b0\u4e86\u3002
\u4ec0\u4e48\u662fVCG\uff08Vickrey-Clarke-Groves\uff09\u7ade\u4ef7\u7cfb\u7edf\uff1f<\/strong>
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Pacing\u662f\u5e7f\u544a\u7cfb\u7edf\u4e2d\u82b1\u8d39\u9884\u7b97\u7684\u8282\u594f\u7684\u4e00\u4e2a\u7b97\u6cd5\u3002
Google Adwords\u8bbe\u5b9a\u597d\u9884\u7b97\u548c\u6700\u9ad8\u51fa\u4ef7\uff0cAdwords\u5c31\u53ef\u4ee5\u81ea\u52a8\u901a\u8fc7\u51fa\u4ef7\u8c03\u8282\uff0c\u8ba9\u4f60\u5728\u8fd9\u4e2a\u9650\u5b9a\u7684\u9884\u7b97\u4e0b\u83b7\u53d6\u6700\u591a\u7684\u70b9\u51fb,\u90fd\u662f\u901a\u8fc7\u8c03\u8282\u51fa\u4ef7\uff0c\u8ba9\u5e7f\u544a\u4e3b\u83b7\u5f97\u6700\u5927\u7684ROI\u3002
Facebook\u5e7f\u544a\u7684pacing\u7cfb\u7edf\u66f4\u6ce8\u91cd\u957f\u671f\u548c\u603b\u4f53\u4ef7\u503c\u7684\u521b\u9020\uff0c\u5728\u7ade\u4e89\u8f83\u4e3a\u6fc0\u70c8\u7684\u73af\u5883\u4e0b\uff0c\u8d77\u91cf\u8f83\u6162\u3002Facebook \u5e73\u53f0\u5185\u6bcf\u5929\u6709\u5f88\u591a\u5e7f\u544a\u6295\u653e\u673a\u4f1a\uff0c\u5176\u4e2d\u67d0\u4e9b\u6295\u653e\u673a\u4f1a\u7684\u82b1\u8d39\u76f8\u5bf9\u66f4\u9ad8\u3002\u56e0\u6b64\uff0c\u5728\u5e7f\u544a\u7ec4\u7684\u6574\u4e2a\u6295\u653e\u671f\u95f4\uff0c\u8d39\u7528\u5e76\u975e\u4e00\u6210\u4e0d\u53d8\u3002\u6392\u671f\u673a\u5236\u8003\u8651\u5230\u4e86\u8fd9\u6837\u7684\u53d8\u5316\uff0c\u901a\u8fc7\u638c\u63a7\u9884\u7b97\u4f7f\u7528\u901f\u7387\uff0c\u5bfb\u627e\u6700\u4f73\u7684\u673a\u4f1a\u4ee5\u6700\u4f4e\u7684\u4ef7\u683c\u5411\u7528\u6237\u5c55\u793a\u5e7f\u544a\uff0c\u6765\u63d0\u9ad8\u5e7f\u544a\u4e3b\u7684\u4ef7\u503c\u3002\u9ed8\u8ba4\u60c5\u51b5\u4e0b\uff0cFacebook \u4f1a\u5728\u4e00\u5929\u5185\u5411\u76ee\u6807\u53d7\u4f17\u5747\u5300\u5730\u5c55\u793a\u4f60\u7684\u5e7f\u544a\u3002
\u4e0b\u9762\u6211\u4eec\u901a\u8fc7\u4e00\u4e2a\u4f8b\u5b50\u89e3\u91ca\u4e00\u4e0b\u8fd9\u4e2a\u7b97\u6cd5\uff1a
\u4f8b\u5b50\u80cc\u666f\uff1a
\u67d0\u5e7f\u544a\u4e3b\u73b0\u5728\u5728\u63a8\u5e7f\u4e00\u6b3e\u4ea7\u54c1\uff0c\u6bcf\u5929\u9884\u7b97$10\uff0c\u4ee5CPC\u8ba1\u8d39\uff0c\u6211\u4eec\u9884\u5148\u5047\u5b9a\u6bcf\u6b21\u5e7f\u544a\u70b9\u51fb\u80fd\u4ea7\u751f$5\u7684\u6536\u76ca\u3002
\u4e0b\u9762\u6211\u4eec\u5c06\u901a\u8fc73\u79cd\u4e0d\u540c\u60c5\u51b5\u7684\u7ade\u4ef7\u60c5\u666f,\u89e3\u91ca\u4e3a\u4ec0\u4e48pacing\u80fd\u4e3a\u5e7f\u544a\u4e3b\u63d0\u4f9b\u6700\u5927\u7684\u4ef7\u503c\u3002
\u6848\u4f8b\u4e00\uff1a\u6ca1\u6709Pacing\u7b97\u6cd5\u7684\u65f6\u5019<\/strong>
\u5e7f\u544a\u603b\u82b1\u8d39= $10
\u5e7f\u544a\u603b\u70b9\u51fb\u4ef7\u503c = 6 *$5 = $30
\u6bcf\u70b9\u51fb\u4ef7\u503c =$5
\u9884\u7b97 = $10
\u5e7f\u544a\u603b\u6536\u76ca = $30 \u2013 $10 = $20
\u6848\u4f8b\u4e8c\uff1a\u51fa\u4ef7\u8fc7\u4f4e<\/strong>
\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u8ffd\u6c42\u6700\u4f4e\u7684\u70b9\u51fb\u4ef7\u683c\uff0c\u4f46\u662f\u5e7f\u544a\u4e3b\u7684\u9884\u7b97\u6700\u540e\u6ca1\u6709\u80fd\u7528\u5b8c\uff0c\u6700\u7ec8\u7684\u5e7f\u544a\u6548\u679c\u4e5f\u6700\u5dee\u3002
\u5e7f\u544a\u603b\u82b1\u8d39 = $4
\u5e7f\u544a\u603b\u70b9\u51fb\u4ef7\u503c =4* $5 = $20
\u6bcf\u70b9\u51fb\u4ef7\u503c = $5
\u9884\u7b97= $10
\u5e7f\u544a\u603b\u6536\u76ca = $20 \u2013 $4 = $16
\u6848\u4f8b\u4e09\uff1aPacing\u7b97\u6cd5\u4e0b\u7684\u5747\u8861\u72b6\u6001<\/strong>
\u8fd9\u65f6\u5019\uff0c\u5e7f\u544a\u5ba2\u6237\u83b7\u5f97\u4e86\u6700\u5927\u7684\u70b9\u51fb\u6570\uff0c\u83b7\u53d6\u5230\u4e86\u6700\u5927\u6536\u76ca\uff0c\u540c\u65f6\u4e5f\u7528\u5b8c\u4e86\u6bcf\u65e5\u9884\u7b97\u3002
\u5e7f\u544a\u603b\u82b1\u8d39 = $10
\u5e7f\u544a\u603b\u70b9\u51fb\u4ef7\u503c =7* $5 = $35
\u6bcf\u70b9\u51fb\u4ef7\u503c = $5
\u9884\u7b97 = $10
\u5e7f\u544a\u603b\u6536\u76ca = $35 \u2013 $10 = $25
\u4ece\u4e0a\u9762\u4f8b\u5b50\u4e2d\uff0c\u5f53\u6211\u4eec\u5728\u6574\u6bb5\u65f6\u95f4\u5185\u4f7f\u7528\u7a33\u5b9a\u7684\u51fa\u4ef7\uff08Pacing\uff09\uff0c\u5e7f\u544a\u4e3b\u7684\u4ef7\u503c\u76f8\u6bd4\u6ca1\u6709Pacing\u6216\u8005\u51fa\u4ef7\u8fc7\u9ad8\u8fc7\u4f4e\uff0c\u5f97\u5230\u4e86\u6700\u5927\u5316\u3002\u4e3a\u4e86\u5b9e\u73b0\u76ee\u6807\uff0cPacing\u671f\u671b\u901a\u8fc7\u5b66\u4e60\u5176\u4ed6\u7684\u6709\u540c\u6837\u76ee\u6807\u7528\u6237\u7684\u7ade\u4e89\u5e7f\u544a\uff0c\u63d0\u51fa\u4e00\u4e2a\u4f18\u5316\u7684\u7ade\u4ef7\u3002
Pacing \u662f\u5e7f\u544a\u7cfb\u7edf\u4e2d\u8c03\u8282\u82b1\u8d39\u9884\u7b97\u8282\u594f\u7684\u4e00\u4e2a\u7b97\u6cd5\uff0c\u4e00\u4e2a\u7c7b\u6bd4\u5c31\u662f\u7ade\u8dd1\u7684\u8fd0\u52a8\u5458\uff1a\u8fc7\u65e9\u51b2\u523a\u610f\u5473\u7740\u5728\u7ec8\u70b9\u524d\u5c31\u6ca1\u52b2\u4e86\uff0c\u4f46\u8fc7\u665a\u51b2\u523a\u4e5f\u8bb8\u4f60\u5c31\u6ca1\u5b8c\u6210\u8fd9\u6b21\u6bd4\u8d5b\u3002Pacing \u4fdd\u8bc1\u5bf9\u6240\u6709\u7684\u5e7f\u544a\u4e3b\u5728\u7ade\u4e89\u524d\u63d0\u4e0b\u81ea\u52a8\u5206\u914d\u4e0d\u540c\u7684\u5e7f\u544a\u9884\u7b97\u3002
Pacing \u5728\u7ed9\u5b9a\u9884\u7b97\u4e0b\u6700\u5927\u5316\u5e7f\u544a\u4e3b\u7684\u5229\u6da6\u3002\u5b83\u8ba9\u5e7f\u544a\u4e3b\u66f4\u52a0\u771f\u5b9e\uff0c\u4fdd\u8bc1\u4e86\u53ef\u9884\u6d4b\u7684\u6295\u653e\u3002\u8fd9\u79cd\u7a33\u5b9a\u6295\u653e\u8ba9\u6bcf\u65e5\u7684\u4ef7\u683c\u7a33\u5b9a\u5e76\u5e2e\u52a9\u5e7f\u544a\u4e3b\u516c\u5e73\u83b7\u53d6\u4ed6\u4eec\u76ee\u6807\u7528\u6237\u7684\u95e8\u69db\u3002
\u81ea\u52a8\u51fa\u4ef7\u7cfb\u7edf<\/strong>
Google Adwords\u7cfb\u7edf\u4e2d\uff0c\u540c\u4e00\u5e7f\u544a\u4e3b\u53ef\u4ee5\u9009\u62e9\u591a\u6761\u5e7f\u544a\u5e73\u5747\u5c55\u793a\u3002
Facebook\u5e7f\u544a\u4e2d\uff0c\u5982\u679c\u540c\u4e00\u8d26\u6237\u4e0b\u6709\u591a\u4e2a\u5e7f\u544a\u6307\u5411\u540c\u4e00\u4e2a\u76ee\u6807\uff0c\u90a3\u4e48\u7cfb\u7edf\u4f1a\u9009\u62e9\u4e00\u4e2a\uff08\u534a\u968f\u673a\uff09\u8fdb\u884c\u51fa\u4ef7\uff0c\u5c4f\u853d\u672a\u88ab\u9009\u4e2d\u7684\u5e7f\u544a\u7684\u51fa\u4ef7\u3002
\u4ee5\u4e0a\u4ecb\u7ecd\u53ea\u662f\u8ba9\u5927\u5bb6\u5bf9\u4e24\u4e2a\u5e7f\u544a\u5e73\u53f0\u7684\u6709\u4e00\u4e2a\u7b80\u5355\u7684\u4e86\u89e3\uff0c\u5728\u5927\u591a\u6570\u6a21\u5757\u4e0a\uff0cFacebook\u548cGoogle\u7684\u5b9e\u73b0\u5176\u5b9e\u662f\u60ca\u4eba\u76f8\u4f3c\u7684\uff0c\u5dee\u5f02\u66f4\u591a\u662f\u6765\u81ea\u4e8e\u4ea7\u54c1\u672c\u8eab\u7684\u4e0d\u540c\u3002\u5217\u4e3e\u8fd9\u4e9b\u4e5f\u662f\u8ba9\u5927\u5bb6\u77e5\u9053\u6211\u4eec\u5e73\u65f6\u5728\u7528\u7684\u5e7f\u544a\u7cfb\u7edf\u662f\u5982\u4f55\u8fd0\u884c\u7684\uff0c\u77e5\u5176\u7136\uff0c\u4ea6\u77e5\u5176\u6240\u4ee5\u7136\uff0c\u6709\u52a9\u4e8e\u6211\u4eec\u8fdb\u884c\u5e7f\u544a\u6295\u653e\u3002<\/p>\n\n\n\n